» Google http://ciarandoyle.com Mon, 05 Jul 2010 12:24:29 +0000 en hourly 1 http://wordpress.org/?v=3.0 Google Adwords Bidding Strategies http://ciarandoyle.com/google-adwords-bidding-strategies/ http://ciarandoyle.com/google-adwords-bidding-strategies/#comments Mon, 19 Apr 2010 10:47:04 +0000 ciarandoyle http://ciarandoyle.com/?p=670 Google Adwords Bidding
Google Adwords Bidding is one of the little mysteries that most people really don’t understand. Questions I get asked constantly are what is Adwords Minimum bid, or what is your adwords bidding strategy and time and time gain I tell people that I bid on Adwords by looking at what is performing and what is not. But do they listen?
Google adwords is a tricky old fellow if you don’t understand what you are doing and that is why I am going to lay it all out for you right now.
A good indicator of what you should be paying per click you can get from the Google adwords keyword tool itself. First put in your keywords, then when they appear go to the drop down menu and choose the button that says “Show Estimated Average CPC”; this will show you the average CPC people are paying for the shown keywords.
Next when placing a maximum bid in your ad, place it about 1.5 times the amount it says for your keywords in the keyword tool (you could do higher, just depending on the marketplace)
Remember, and this is very important, REMEMBER to start off bidding high. This is to ensure you have a good position at the start of your campaign, and if your ad is written well then you should get a high CTR.
When your Average CPC begins to drop, then you don’t bring your bid down level with the average bid, you leave it $0.01 more than the average.
Google will notice this and then say, hey this guy or girl is providing great relevant content or they wouldn’t be getting such a great click through, and their websites, ads, keywords, urls all match up, I am going to lower the bid for them…
Then you do the same thing again, and do this until Google stops giving you the same amount of traffic for less price… all you do then is bring it back up to the amount you had previous to the last drop and you should be great.
Stop listening to bidding strategies that don’t work. This does, so use it wisely.
]]> http://ciarandoyle.com/google-adwords-bidding-strategies/feed/ 1 Google Adwords Profit Equation http://ciarandoyle.com/google-adwords-profit-equation/ http://ciarandoyle.com/google-adwords-profit-equation/#comments Fri, 16 Apr 2010 09:35:54 +0000 ciarandoyle http://ciarandoyle.com/?p=664 Google Adwords Profit Equation
Google Adwords Profit Equation
Google Adwords is a profit game. Everything about Adwords is about making a profit. Each and every step that I take (and you will too) will be with profit in mind. People I think have a misconstrued conception of what profit is and they feel that paying pittance for clicks on their ads is the way to go. Believe me (and I know from experience) that this is not the way to view your money making activities or make a profit.
A lot of people will look for the keywords with the lowest CPC (cost per click) and bid solely on them… let’s get this straight…this is an amateur’s game, and an amateur’s game is not about making money; it is about NOT losing it. But what most likely does happen if you play ‘silly amateurs’ is that you do lose money.
So with that in mind and profit now on the brain, in order to understand Adwords you must first understand that it doesn’t matter how much you are paying for clicks as long as your page converts and you make a good profit. This I feel must be engrained into your brain right now, because this is what is going to help you and your product or service finds its footing in the competitive Google marketplace.
When bidding on keywords just remember this little sentence:
 ‘The keywords that you will normally pay the most for are those that most likely will get the most amount of traffic’, easy I told you…
…and if you can play the game the way it is meant to be played then you can factor each and every click and price into the Google Adwords Profit Equation.
]]> http://ciarandoyle.com/google-adwords-profit-equation/feed/ 0 Local Business Marketing http://ciarandoyle.com/local-business-marketing/ http://ciarandoyle.com/local-business-marketing/#comments Thu, 25 Mar 2010 12:11:31 +0000 ciarandoyle http://ciarandoyle.com/?p=649 Local Business Marketing

Local Business Marketing is something that is happening on a large scale right now. Company's are looking to local busines internet marketing to find more clients in their local area and increase the business that they have. With the huge move to online marketing and a massive 43% of all searches on Google being local focused it is the right time for local businesses to claim those extra customers they need.

I have just set up a new company called Local Marketing Services which specialises in helping local company's get more customers, increase revenue and cement themeselves into the local community. You can check my new business out here:

http://localmarketingservices.co.uk

If you are in need of local marketing advice please contant me,

Cheers

Ciaran

]]> http://ciarandoyle.com/local-business-marketing/feed/ 2 Google Adwords Bidding Strategies Revealed http://ciarandoyle.com/google-adwords-bidding-strategies-revealed/ http://ciarandoyle.com/google-adwords-bidding-strategies-revealed/#comments Tue, 23 Mar 2010 00:28:28 +0000 ciarandoyle http://ciarandoyle.com/?p=646 Google Adwords Bidding
Google Adwords Bidding is one of the little mysteries that most people really don’t understand. Questions I get asked constantly are what is Adwords Minimum bid, or what is your adwords bidding strategy and time and time gain I tell people that I bid on Adwords by looking at what is performing and what is not. But do they listen?
Google adwords is a tricky old fellow if you don’t understand what you are doing and that is why I am going to lay it all out for you right now.
A good indicator of what you should be paying per click you can get from the Google adwords keyword tool itself. First put in your keywords, then when they appear go to the drop down menu and choose the button that says “Show Estimated Average CPC”; this will show you the average CPC people are paying for the shown keywords.
Next when placing a maximum bid in your ad, place it about 1.5 times the amount it says for your keywords in the keyword tool.
Remember, and this is very important, REMEMBER to start off bidding high. This is to ensure you have a good position at the start of your campaign, and if your ad is written well then you should get a high CTR.
When your Average CPC begins to drop, then you don’t bring your bid down level with the average bid, you leave it $0.01 more than the average.
Google will notice this and then say, hey this guy or girl is providing great relevant content or they wouldn’t be getting such a great click through, and their websites, ads, keywords, urls all match up, I am going to lower the bid for them…
Then you do the same thing again, and do this until Google stops giving you the same amount of traffic for less price… all you do then is bring it back up to the amount you had previous to the last drop and you should be great.
Stop listening to bidding strategies that don’t work. This does, so use it wisely.
]]> http://ciarandoyle.com/google-adwords-bidding-strategies-revealed/feed/ 0 How To Get Indexed By Google Super Fast! http://ciarandoyle.com/how-to-get-indexed-by-google/ http://ciarandoyle.com/how-to-get-indexed-by-google/#comments Thu, 18 Mar 2010 16:06:10 +0000 ciarandoyle http://ciarandoyle.com/?p=639 How To Get Indexed On Google
I am asked to get indexed on Google by many people. The thing is, it’s simple to get indexed by Google, so I won’t make this a long and boring article and go into why etc on how to get your site indexed. So here goes:
1.       Go To www.Bing.com
2.       Enter your website address including http://www.
3.       If your website hasn’t been indexed already by Bing it will say “If You cannot find this page that you know exists, send the address to us” See The attached picture
4.       Click the link
5.       Enter your full website URL
6.       Click submit
7.       Hey presto, that’s it.
howtogetindexedbygoogle
Now all you have to do is wait! Google spiders www.Bing.com a few times a day and it will find that there is new information on it. Then it will index you.
That’s it, simple, no need for submission services, no need to pay anybody to do it. Hope this helps.
]]> http://ciarandoyle.com/how-to-get-indexed-by-google/feed/ 4 Image Ads Produce Massive Traffic http://ciarandoyle.com/image-ads-produce-massive-traffic/ http://ciarandoyle.com/image-ads-produce-massive-traffic/#comments Wed, 17 Mar 2010 10:41:17 +0000 ciarandoyle http://ciarandoyle.com/?p=629 Image Ads Produce Massive Traffic

Image Ads are what traffic driving is all about at the moment. Most people will probably remember them as banner ads and might think that they have died a death, but in reality the image ad is alive and kicking and can drive you hundreds of thousands of visitors in a short few weeks. The Google Image Ad system has been around for a while and some of the results that I have achieved have been nothing short of miraculious.

google-banner-ad

Check out the video below of myself speaking for the first time at The Unlimited Power Online Seminar in Dubai. Let me know what you think. Oh and one more thing, just because Google did ban alot of people from their Adwords campaigns just leaves more room to make more money with it. Look out for a new product I am creating on just how to drive such huge amounts of traffic with Google.

Let me know what you think.
Speak soon

]]> http://ciarandoyle.com/image-ads-produce-massive-traffic/feed/ 4 Instant SEO Tips – The Basics http://ciarandoyle.com/instant-seo-tips-the-basics/ http://ciarandoyle.com/instant-seo-tips-the-basics/#comments Thu, 17 Dec 2009 11:40:18 +0000 ciarandoyle http://ciarandoyle.com/?p=520 Instant SEO Tips

The basics of SEO are a must, so before you jump into SEO in its whole entirity you need to have a solid grounding in what you must do first of all. It is no good to know all about planning for SEO and maybe linking for SEO, if you dont know what do do with these things once you know them.

http://bit.ly/9oV7Nz

Check out the video below for information that will help you on your SEO journey.

 

http://bit.ly/9oV7Nz

]]> http://ciarandoyle.com/instant-seo-tips-the-basics/feed/ 0 Google Real Time Search, Is This The Future? http://ciarandoyle.com/google-real-time-search-is-this-the-future/ http://ciarandoyle.com/google-real-time-search-is-this-the-future/#comments Tue, 08 Dec 2009 09:48:17 +0000 ciarandoyle http://ciarandoyle.com/?p=510 Google Real Time Search

Google Real Time Search is something that has been floated about for quite awhile in search engine land, and I have seen many of the more powerful social networks starting to appear all over the search engine rankings, but now it seems like Google is taking Real Time Search one step further with Google Real  Time Search.

Do you think that this is the way of the future or maybe just some fad that Google is going through? Let me know in the comments below.

]]> http://ciarandoyle.com/google-real-time-search-is-this-the-future/feed/ 15 Instant SEO Tips By Gareth Owen Video 1 http://ciarandoyle.com/instantseotips/ http://ciarandoyle.com/instantseotips/#comments Tue, 24 Nov 2009 17:51:12 +0000 ciarandoyle http://ciarandoyle.com/?p=484 Instant SEO Tips By Gareth Owen

Instant SEO Tips by Gareth Owen is just plain and simply the best and easiest to follow SEO course in the world ever! PERIOD! Instant SEO Tips takes the devils subject of SEO and breaks it down into the simplest easy to follow process that even the complete novice can start with straight away. Gareth Owen has silently had his nose to the grind stone helping some of the biggest internet marketers with their SEO work. The biggest internet marketer in the world ‘Armand Morin’ says this about Gareth Owen:

 

“Gareth is the GREATEST SEO master he has ever met”

 

Instant SEO tips is guaranteed to be one of the hottest product on the market and it is going to change how you do business FOREVER! I give Gareth’s Instant SEO Tips a masterful 5 Stars. Instant SEO Tips is awesome! Check It Out Here!

  

]]> http://ciarandoyle.com/instantseotips/feed/ 2 Instant SEO Tips http://ciarandoyle.com/instant-seo-tips/ http://ciarandoyle.com/instant-seo-tips/#comments Tue, 24 Nov 2009 08:33:47 +0000 ciarandoyle http://ciarandoyle.com/?p=481 Instant SEO Tips

Instant SEO Tips is bound to be a new classic in the world of SEO Marketing and Gareth Owen is destined for great success with this absolute legendry SEO creation. This amazing new course covers the fundementals of SEO and will bring even the complete novice to a thorough understanding of how to rank their webpages highly on Google and the other search engines. Never before has such a concise SEO packed, easy to follow course been available and it is going to blow the old myth of SEO being 'Evil' out of the water.

This amazing 15 part course created by one of the best kept secrets on the internet (Gareth Owen), is what SEO is truly about, instant SEO Tips is just plain and simply awesome. Internet marketing legend and all round expert Armand Morin has described Gareth Owen & Instant SEO Tips as the Greatest SEO Expert In The World, now that is some accolade!

I will be bringing you more updates on Instant SEO Tips when it is released, but all I can say is that I am so lucky to have recieved an advance copy, as these are strategies that are already making me tons of cash.

Talk soon

 

Ciaran

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