» Google Adwords

Google Adwords Bidding Strategies

ciarandoyle — Mon, 19 Apr 2010 10:47:04 +0000

Google Adwords Bidding

Google Adwords Bidding is one of the little mysteries that most people really don’t understand. Questions I get asked constantly are what is Adwords Minimum bid, or what is your adwords bidding strategy and time and time gain I tell people that I bid on Adwords by looking at what is performing and what is not. But do they listen?

Google adwords is a tricky old fellow if you don’t understand what you are doing and that is why I am going to lay it all out for you right now.

A good indicator of what you should be paying per click you can get from the Google adwords keyword tool itself. First put in your keywords, then when they appear go to the drop down menu and choose the button that says “Show Estimated Average CPC”; this will show you the average CPC people are paying for the shown keywords.

Next when placing a maximum bid in your ad, place it about 1.5 times the amount it says for your keywords in the keyword tool (you could do higher, just depending on the marketplace)

Remember, and this is very important, REMEMBER to start off bidding high. This is to ensure you have a good position at the start of your campaign, and if your ad is written well then you should get a high CTR.

When your Average CPC begins to drop, then you don’t bring your bid down level with the average bid, you leave it $0.01 more than the average.

Google will notice this and then say, hey this guy or girl is providing great relevant content or they wouldn’t be getting such a great click through, and their websites, ads, keywords, urls all match up, I am going to lower the bid for them…

Then you do the same thing again, and do this until Google stops giving you the same amount of traffic for less price… all you do then is bring it back up to the amount you had previous to the last drop and you should be great.

Stop listening to bidding strategies that don’t work. This does, so use it wisely.

Google Adwords Profit Equation

ciarandoyle — Fri, 16 Apr 2010 09:35:54 +0000

Google Adwords Profit Equation

Google Adwords is a profit game. Everything about Adwords is about making a profit. Each and every step that I take (and you will too) will be with profit in mind. People I think have a misconstrued conception of what profit is and they feel that paying pittance for clicks on their ads is the way to go. Believe me (and I know from experience) that this is not the way to view your money making activities or make a profit.

A lot of people will look for the keywords with the lowest CPC (cost per click) and bid solely on them… let’s get this straight…this is an amateur’s game, and an amateur’s game is not about making money; it is about NOT losing it. But what most likely does happen if you play ‘silly amateurs’ is that you do lose money.

So with that in mind and profit now on the brain, in order to understand Adwords you must first understand that it doesn’t matter how much you are paying for clicks as long as your page converts and you make a good profit. This I feel must be engrained into your brain right now, because this is what is going to help you and your product or service finds its footing in the competitive Google marketplace.

When bidding on keywords just remember this little sentence:

‘The keywords that you will normally pay the most for are those that most likely will get the most amount of traffic’, easy I told you…

…and if you can play the game the way it is meant to be played then you can factor each and every click and price into the Google Adwords Profit Equation.

Google Adwords Bidding Strategies Revealed

ciarandoyle — Tue, 23 Mar 2010 00:28:28 +0000

Google Adwords Bidding

Google adwords is a tricky old fellow if you don’t understand what you are doing and that is why I am going to lay it all out for you right now.

Next when placing a maximum bid in your ad, place it about 1.5 times the amount it says for your keywords in the keyword tool.

When your Average CPC begins to drop, then you don’t bring your bid down level with the average bid, you leave it $0.01 more than the average.

Stop listening to bidding strategies that don’t work. This does, so use it wisely.

Image Ads Produce Massive Traffic

ciarandoyle — Wed, 17 Mar 2010 10:41:17 +0000

Image Ads Produce Massive Traffic

Image Ads are what traffic driving is all about at the moment. Most people will probably remember them as banner ads and might think that they have died a death, but in reality the image ad is alive and kicking and can drive you hundreds of thousands of visitors in a short few weeks. The Google Image Ad system has been around for a while and some of the results that I have achieved have been nothing short of miraculious.

Check out the video below of myself speaking for the first time at The Unlimited Power Online Seminar in Dubai. Let me know what you think. Oh and one more thing, just because Google did ban alot of people from their Adwords campaigns just leaves more room to make more money with it. Look out for a new product I am creating on just how to drive such huge amounts of traffic with Google.

Let me know what you think.
Speak soon

The Ultimate Guide To Keyword Research Tools

ciarandoyle — Thu, 22 Oct 2009 15:28:35 +0000

Keyword Research Tools

Increasing web traffic can only start when you have the proper keyword research tool.
- The Ultimate Guide

Understanding the benefits of keyword research and what it can do for your presence on the internet is an absolute must when you decide to take over the interwaves.

Who wants top position on Google for chosen keywords? Well?

Basically: Keyword Research is the beginning and the end of the internet.

But there is always that age old question of which keyword tool do I use, which benefits do each one have, should I pay money etc. My view on this is that quite a lot of these tools offer many different uses that can be used for all manner of research, and the amount of them that are on offer these days is nothing to be sneezed at. So which ones do you use? Do you use the grand daddy’s of the bunch or head for the new super cool looking tools?

I say both, so what I have done is compile an awesome list of keyword research tools in one location for ease of use for you… If I have missed any good keyword research tools let me know and I’ll mosey on over and have a look at it.

Just one final thing on keyword research, call it what you will, but if you are really serious about topping the tables in the search engines, increasing the web traffic to your web sites and getting the recognition that you and your site deserves then you really do need to be the cream of the keyword scene to do this…

So without further ado, here is the ultimate keyword research bible that is going to get you ranked in all manner of internet endeavors.

I’ll start with Google Related tools and then work my way down.

Google AdWords Traffic Estimator – Get quick traffic estimates for new keywords without adding them to an account or using the AdWords sign-up wizard

Google Keyword Tool - Use the Keyword Tool to get new keyword ideas

Google Suggest Scraper - The Google Suggest Tool provides frequently searched phrases based on the letters or words in your query.

Google Trends – Keep up on the latest search trends per hour.

Google Sktool KWs – The Search-based Keyword Tool provides keyword ideas: Based on actual Google search queries.

Google Insights – With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties

Google daily estimate – Great and easy tool.

Hitwise Search Intelligence – Provides daily rankings of the world’s most popular web sites by monitoring the activity of surfers.

Good Keywords – Very Good free keyword tool.

Key Compete – KeyCompete is an online keyword research tool that identifies the keywords your competitors are using in their pay-per-click campaigns. KeyCompete also identifies the competition that is bidding on your keywords.

Keyword Elite – Awesome tool.

Niche Watch – Free SEO Tool for analyzing technical aspects for search engine placement of your keyword competitors in your niche market.

Word Pot – Free web based Keyword Generator for finding niche keywords.

Keyword Discovery – Free version of the keyword research tool from Trellian.

Keyword Spy- a tool that allows you to spy on your competition and find their keywords.

Niche Bot – One of the best keyword research tools.

SEO Book Keyword Tool – Great Keyword Tools From SEOBook.

SEO Digger - SEO Digger is a free (SEO) Search Engine Optimization keyword discovery and tracking tool.

Spacky – Monthly Keyword Search Volume Tool.

Spyfu.com – Brillaint way to spy on your competition.

Web CEO – Keyword research is not the only thing this software does.

Wordtracker – This is an oldy but a goody.

Adgooroo – Helps you to get more traffic by finding traffic opportunities, PPC monitoring, and more.

Digital Point Keyword Suggestion Tool – keyword research tool.

Word Stream – WordStream is a Keyword Management solution for continuously optimizing & expanding PPC and SEO efforts involving large numbers of keywords.

WordZe – As they say “The King Of Keywords”

Go Rank – Free keyword rank analyzer.

Keyword Extend – help you quickly generate the different keyword variations for adwords or PPC campaign.

AdCenter Labs – MSN resource, more than just keyword research tool.

Quintura – Nicely presented visual search engine.

Traffic Travis –Analyze pages, find keyword positions, find keywords, analyze competitor websites.

Word Butler I dont know very much about this one.

PPC ROI Calculator – Does what it says.

Geo Keywords – Geo Targeted Keywords.

I hope this covered just about everything, but let me know in the comment section if I missed anything. Adios.

Ciaran Doyle & Tony Sharpe Talk Camtasia and Google Adwords

ciarandoyle — Sun, 11 Oct 2009 08:51:28 +0000

Ciaran Doyle & Tony Sharpe Talk Camtasia and Google Adwords

Just a short little sit down with Tony Sharpe creator of system G Formula, this guy is awesome and built his list from zero to twenty thousand in less than 7 days.

Tony is an absolute Camtasia nut and from his videos I have learnt so much. In terms of Adwords, well i love it and share some cool little tips that will help your adwords campaigns no end.

What are the problems and concerns that you are having? Drop a comment in the comment box below and i’ll answer back.