Twitter Twitter everywhere, when I look I can see it, when I dont look someone is talking about it, but when I listen I hear that Twitter is falling out of grace in a fast way, is this The Death Of Twitter.

I have been thinking about alot about Twitter lately and all of the things taht one as an internet marketer can do with it, reason being I am speaking at an Internet Social Media Bootcamp in a few days and even though I'm not a huge fan of Twitter I felt that I must suggest some of the strategies that I am using to help people along. But, you know what, Twitter has not really been doing much for me of late, yep at the beginning I had a good group of followers who wanted to hear about what 'I' wanted to say, but now everything is 'if you follow me, i'll follow you back'.

Basically Twitter and it's use as a marketing 'Medium'  seem to have had its day. I was listening to a Social Media call the other day with Michel & Sylvie Fortin and it kind of struck me how far people are actually taking Twitter. Here are some things you might not know about Twitter:

• Twitter has just made a profit for the first time.
• It has only made this profit because they have sold access to their search results for a one off fee to larger serach engines.
• Twitter as a company cannot guarantee that it will make profits in the future
• It's new idea of selling ad space like an ad network is being frowned upon by many as not a viable option

Basically, if Twitter cannot monetize what they are doing they will go under and do you know what, that means that anyone who are solely basing their business on Twitter might be in for a big surprise…. Your business going bust!

What people dont realise is that Twitter is a 'Medium' of communication, just like TV, Radio, Facebook, Adwords, its just a connector or a middle amn between YOU and your MARKETPLACE!

So you need to be moving away from the one type of marketing Medium onto different types, basically dont put all your eggs in one basket. Armand Morin has been talking about the Demise of Twitter for the last few months and I just got an email from Traffic Expert John Reese this moring saying: 

"I just deleted my Twitter account.  It had over 25,000 followers."

He goes on to say:

" But as Twitter has grown, it's  become full of NOISE.

 Even, though, my follower  count has risen, the response  to my tweets has been on a  steady decline.  The reason is  simple…

 There's just more and more  noise on Twitter.  People are  following so many people  that single tweets are easily  missed in someone's  timeline.

 * I've confirmed this decline with many other Twitter users.

 And it's only going to get worse."
 

So what to do?

I think the main thing to do is start looking at new avenues of communication with your audience, I'm not saying jump ship straight away, but i am definitley saying you need to start making plans.

I hope this helped you and if you have any queries let me know.

Talk soon

Ciaran