Understanding The Product Creation Process
Posted on 06. Jul, 2009 by Ciaran Doyle in Product Creation
Product Creation Process
Understanding the Product creation process seems to be one of the main things that people have a problem with in internet marketing. You see it’s not so much getting the content for the product but it is actually the product creation process that is the hard part for most people. In the niche with I deal in, info product creation can be as easy as pie, but you do need to have the drive to get it done, as I found out this can be a massice driving force.
Case in point: On thursday evening i was talking to one of my friends and mentors Toy Sharpe of System G Formula and he asked me if I had my product created fully. My answer was a big NO! Tony said "thats a shame Ciaran, if you had a product created I
could have gotten one of my massive Joint Venture partners to do a mail out for you on Monday (Today). I said to Tony, hell I can put together a product with the content that I have accumulated over the last 4 or 5 months of interviewing some of the biggest names in traffic generation, and so The Secret Traffic Interrogations was born.
I scoured all the amazing content that I had and knew that if I was to make it in this game i have to be able to turn around brilliant content in a matter of days. And guess what I did. Product creation is as easy or as hard as you make it. The main thing that happens is people get bogged down with the product creation process and never end up getting that info product out onto the market.
What you need to do is this, as i found it amazingly simple once i had the opportunity of gettign a massive internet marketer to mail for me.
1. Look at all the amazing things that you have learnt or done over the last few months of your internet marketing. If you have written a blog, you are in for a treat, because if the content is good enough then you have a ready made product sitiing right in front of you.
2. If you dont have a blog another way to create a product quick and easy is to do it the Armand Morin way - Pick a subject, Go to ezine articles, put in your top keywords and pull off the top 30-40 articles on any given subject (you must make sure to include the resource box of each article unless you have contacted the author and he has given you permission not to include it).
3. Once you have the content, get something like PDF Creator to create the ebook and then hey presto you have a great new info product.
Info product creation can be as easy or as hard as you make it. My belief before I created this prouct in a few days was that it was hard, but guys I am here to tell you now, product creation is the easy part, but it’s a part that most people fall down on.
I would love to hear your experiecnces with the product creation process, so drop me an email, reply to this post, or do whatever you can to tell me what you are doing.
I look forward to hearing from you soon.
