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How To Find Opportunities Others Don’t See Using

If you’re someone who has always dreamed of starting an online business but feels overwhelmed by the technical jargon and struggling to find the right business opportunity, you’re in the right place.

We’re tackling an aspect of business-building that’s crucial, yet often overlooked: opportunity recognition. 

But hold on, this isn’t going to be another generic post about “top 5 business opportunities of the year.” 

We’re diving deep into the cognitive science behind how your brain—yes, the one that’s perhaps currently overwhelmed with everyday tasks—can become your most potent ally in spotting business opportunities you never even knew existed.

And I will walk you through how to find opportunities others don’t see.

With this simple tool you will discover how to find less competitive business opportunities.

Imagine having an inner radar so finely tuned that it spots business openings before they become obvious to everyone else. 

Imagine your brain doing the heavy lifting without you even realizing it, sifting through heaps of information to serve you that golden nugget of opportunity on a silver platter. 

Sounds like magic? It’s actually more about understanding the dance between your conscious and unconscious mind.

So let’s dive in.

The Unconscious Brain and Opportunity Recognition

So, how can you find opportunities that are ripe for the taking? 

The secret lies not just in logical analysis or active searching but in training your brain to recognize opportunities at an unconscious level. 

how to find opportunities others dont see

By the time these opportunities surface to your conscious awareness, you’re not just stumbling upon them; you’ve already internally analyzed and recognized their potential. 

This mental readiness enables you to act quickly and efficiently, giving you a head start in realizing your entrepreneurial ambitions.

You have to allow your brain to unconsciously see the opportunity before it consciously sees it

The Science Behind Unconscious Thinking

The human brain processes millions of bits of information per second, most of which we’re not consciously aware of. 

When you’re actively looking for business opportunities, your brain is also working behind the scenes, sifting through information, drawing from past experiences, and connecting the dots. 

The ideas that eventually come to your conscious mind as “a-ha moments” are often the result of this complex, unconscious data processing.

The Power of Intuition

You can consider this process as a form of intuition or gut feeling. 

Have you ever had a hunch about something that turned out to be true? That’s your unconscious brain at work, sending signals to your conscious brain. 

While we shouldn’t rely solely on intuition, when it’s backed by research and understanding, it becomes a potent tool for recognizing opportunities, and I’m going to give you a tool that will help you with this.

How To Find Opportunities Others Don’t See

One effective way to train your brain is to look for alternatives to successful products. 

Enter—a website that provides crowdsourced software recommendations. 

how to find opportunities others don't see

You can use this site to look for lesser-known but still promising opportunities within saturated markets.

This means when you find a popular market, this market is proven but it’s filled with loads of competition. You have to find a good or better alternative that is not well known.

How to Use Effectively is a powerful tool that can be a game-changer for entrepreneurs, but only if you know how to use it effectively. 

One of the best ways to tap into its full potential is by combining its extensive database with Google’s advanced search features. 

Below is a step-by-step guide on how to do this.

Step 1: Identify Your Target Product or Niche

First things first, you need to have a clear idea of the product or niche you are interested in. 

This will act as the cornerstone of your opportunity search. 

For instance, let’s consider you’re interested in the e-commerce platform market and you want to find alternatives to Shopify.

Step 2: Execute a Google Search

Once you’ve identified the target product, go to Google and type in followed by your target, like Shopify. 

This search query would look like Shopify. 

Discovering Opportunities Others Don't See

This search will only return results from related to Shopify, ensuring that all the options you get are all Shopify alternatives or Ecommerce brands.

Step 3: Review the Alternatives

Google will present you with a list of pages that are all about alternatives to Shopify. 

This usually includes popular options like Squarespace, Open Cart, and WooCommerce, among others. Take some time to review these. 

Pay attention to the number of reviews and overall rating as they can give you an initial idea about the popularity and effectiveness of the alternative (very important).

Step 4: Dive Deeper

Click on some of the alternatives that catch your eye. Visit their websites, look for features, and pricing. At this point, you might also want to see if these alternatives have affiliate programs, which is the best and profitable way to monetize this opportunity.

Step 5: Check for User Reviews also provides user reviews and ratings for each alternative. 

Ways to Identify Opportunities Others Don't see

Make sure to read these reviews as they can provide real insights into the pros and cons of each option, giving you a balanced view and helping you make an informed decision.

Step 6: Make a Shortlist

After you’ve done your research, make a shortlist of promising alternatives. 

These will be your go-to options for further exploration and possibly, your next business opportunity.

Why This Method Works

The real beauty of this approach is that it helps you discover opportunities that are not immediately obvious. 

Strategies for Finding Opportunities Missed by Others

While everyone else is piling into the mainstream options, you could be exploring a less competitive, yet equally promising or even better option.  

The less competition you have, the easier you can stand out, because you’re not promoting the same product as everybody else.


Due to the high competition currently in business, being able to spot opportunity is more critical than ever. 

But finding these opportunities isn’t as hard as it seems when you have the right tools in your arsenal. Using platforms like can give you the edge you need.

You can click here to check out how to find viral business opportunities

If you found this information helpful, don’t forget to check out my free training at

You’ll get in-depth insights that will help you never miss an opportunity again. Please feel free to share your thoughts in the comments below and let me know what amazing opportunities you have found with

Ciaran Doyle

I’m Ciaran, and when I’m not wandering around South-east Asia, you will find me stuck behind my laptop doing online business stuff. Love the freedom this world of digital business affords us. Come on in…

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