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There are many little pieces when starting your affiliate website. Some are important, some are not.

But one of the most important things is choosing the right domain name for your affiliate website.

if you haven’t found your niche yet, you can check out our post on Simple niche exercise to find the right niche.

Key takeaways:


  • You will discover what domain names are and the different types of domain names,
  • What to look for in a good expired domain name,
  • You will learn what Google sandbox is and how you can quickly move out of the sandbox.

Maybe you have heard of this strategy, maybe you have not, but I want to be open-minded because this strategy can make the difference between getting the income you want online much faster or spending months to reap the rewards of your hard work.

So let’s dive in.


What are Domain Names

What is a domain name? A domain name is like your brand name. It is what people type into the URL search bar to find your website. If your website or business has a building or location, a domain name is something like your business’s online address.

So what’s the difference between a URL and a domain name? The domain name is part of the URL. The only difference is that the URL directs the website visitor to a specific page on your website.

I need to mention that first so you do not get confused.

Next, we will look at the different types of domains and which ones you should choose if you want to succeed and rank your website in the search engines


Types of Domain Names


Exact Match Domain (E.M.D)


domain name example

Exact Match Domain is one of the types of domain names where your search query or keyword is in your domain, putting exactly what people are searching for into your domain, such as Moddedminecraftservers.com.

For example, if your search query is Google keyword tool and you take that phrase and you take that phrase and turn it into your domain name such as Googlekeywordtool.com,  that’s an exact match domain because the keyword is in the URL.

Another example: If your website is about dog food or pet food and your domain name is dogfood.com or bestdogfood.com, then your domain is an exact match domain.

This type of domain can easily rank on Google very quickly but it’s way too difficult to sell if you want to sell or flip your website.

Another important point is that this may not be the best choice, as Google has found that spammers often use these types of keywords to rank easily in search engines and spam people.

According to Google’s Head of Webspam back in 2012, Matt Cutts announced an algorithm change meant to reduce the amount of low-quality exact match domains in search results.

Since this may not be the best choice for you right now, we are going to go through the best type of domain for you to choose if you want to rank higher in search engines.


Partial Match Domain (P.M.D).


domain names prices

Partial Match Domain means that your domain partially matches your actual keyword. This type of domain does not contain the complete keyword, but only a part of your main keyword.

For example, keywordtool.io

This type of domain is also very easy to rank in search engines.


Branded Domains


domain names cheap

Branded domains are types of domain names used to build a brand around the theme of your website. They do not include search queries or keywords that people are searching for in the search engines, but this can be one of the best types of domains because they are good for outreach and very easy to sell.

For example, Easygameplayonline.com or Campreport.com.

All of these types of domains are really good, but they are not the type of domains that I would recommend to you. So in the next section, we going to go through what we call expired domains, and this is the best type of domain if you want to rank fast in search engines.


Expired/ Aged Domains

Expired domains are specific types of domain names that have been registered by a company or business but have not been renewed.

This is the best type of domain to go for, especially if you building a niche website or an affiliate website.

But the type of expired domain you should look for is an older expired domain that is at least 10 to 15 years old or even older.

Literally, you will be looking for domains that were online years back when these types of video games were created.


domain names to buy

One of the main reasons why these types of domains work is because they have been online for years and therefore have built up a high level of trust, credibility, and authority with Google and other search engines.

So if you pick up this type of domain the correct way, which I will show you here, you will rank on Google as fast as possible.


What to look for in expired domains

When searching for an expired domain, there are a few things that you should look out for in order to choose the right domain, and these are


  1. You should choose a domain with one to three ownerships before it was dropped, which means you should not go for domains that have been deleted and re-purchased many times, This could be because of some penalties may be Google Adsense penalty or other penalties that could make it difficult for you to rank on search engines or monetize your website.


  1. Even though it is much easier for you to rank on search engines with expired domains, you should not try to rank in one niche by using a domain name for another niche,

You should find a domain in your niche or related to your niche.

For example, if you are creating a website about Minecraft server hosting or server hosting, you should look for an expired domain about hosting, or if you are creating a website about garden fertilizer, you should look for an expired domain about gardening.


  1. You should find expired domains that have backlinks because these backlinks show Google and other search engines that your website has some level of authority. Although backlinks are important, they are not extremely important,

Some websites will show you domains with millions of backlinks, but you do not need all of these backlinks, you only need a domain with at least 50 backlinks, because the most important thing is the quality of these backlinks, it is better to have 50 quality backlinks than millions of spamming backlinks.


  1. You should also look for domains that have good website quality because the worst thing you can do when choosing an expired domain is to use an expired domain that was previously used to build a spam website.

So before you buy an expired domain, you need to check what the previous website looked like to make sure you are on the right track.


Google SandBoxing


who owns domain names

Google Sandboxing means that Google will try to re-evaluate your website or evaluate the website if it is a new domain to know where it should rank in the search engines,

In terms of the expired domain, Google tries to understand what changes have been made to your website so they know how to rank your website. It takes 6 to 8 months to get out of the sandbox.

And that’s definitely not what we want. So how can we use the expired domain in such a way that we rank quickly?


How To Get Out Of The Google Sandbox Quickly.

Since the search engines consider older websites as more authentic to rank,

What we need to do to get out of the sandbox is quite simple: instead of creating a new website with an expired domain, we import or restore the old website with the old pages and everything.

This shows Google that we are not trying to create a new website, we are trying to grow an old website.

So instead of putting you in the sandbox because you have proven to be a very old and authoritative website, Google starts ranking your new pages and posts as quickly as possible.



I hope you understood what domain names are and what kind of domain you should choose if you want your website to rank well in search engines.

If you are just starting out, you can also use a new domain for your website.

But if you have some capital to invest, it’s a good idea to buy an expired domain because as we said, it can save you time because your website will be ranked much faster.

So the question is…

Do you want to rank much faster in the search engines?

If yes… Type YES in the comment section below, because in the next training post we will talk about how you can use this particular website to find dozens of expired domains in your niche.

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Ciaran Doyle Online Business Training