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What Is Email Marketing? Benefits, Tools, And Strategies To Succeed

Email Marketing is one of the most important marketing strategies you implement in your affiliate marketing business.

On average, you can generate a massive $42 for every $1 you spend.

If you want to scale your affiliate marketing business, you must have to get involved with Email marketing.

Apart from making an authority website, Email Marketing turns your business from a one-time sale into multiple affiliate sales.

You might not find what is Email Marketing simple explanation anywhere online, so you need to stick to the end of this training.

Key takeaways:

  • You will discover what is Email Marketing simple explanation and how it works,
  • You will learn the tools and strategies needed to succeed in Email Marketing.

We will talk about many important things in this training, so you must pay close attention if you want to scale your affiliate marketing business.

What Is Email Marketing Simple Explanation?

Email Marketing is the use of emails to promote products and services.

what is email marketing simple explanation

Email Marketing is a database that you have built of all the people that comes to your website,

So you can turn them into customers that don’t only buy once but buys over and over again.

You have probably signed up for loads of different email lists and receive daily or weekly emails.

But here, we’ll show you how to do this with a touch of style.

Why Email Marketing is Important for affiliate business? 

If you’re asking questions like, does Email Marketing work?

There are different reasons why you need to include Email Marketing in your affiliate business:

  • The major benefits of Email Marketing is a powerful way to develop relationships with current customers,
  • You can also use Email Marketing to reach out to potential customers and bring them into your world,
  • Email Marketing helps you keep your customers informed about what you’re doing now, 
  • Email Marketing helps you to send messages to potential customers and convert them to sales, not only once but consistently,
  • With Email Marketing, you can customize your message to your list to increase your conversions.

The Number One Principle of Email Marketing.

The first principle of Email Marketing that we have always used in our business is called Reciprocity.

From Robert Caldini best selling book Influence, 

He said the key to using the principle of reciprocity is first to give and to ensure that what you give is personalized and unexpected.

For example, if a friend invites you to a party, there’s an obligation for you to invite them to your future party.

That’s the law of reciprocity in action.

And it’s also the same when a colleague does you a favor, and then you owe that colleague a favor.

The best demonstration of reciprocity from the Influence book is studies about restaurant waiters and the number of tips they receive.

Think of the last time you visited a restaurant; there’s a chance that the waiter gave you a gift,

Almost the same time they will bring your bill, and it can be sweets or fortune cookies, it doesn’t matter what it is.

So here’s a quick question…

Do you think waiters giving customers a little gift can influence how much tip the waiter receives?

Most people would say NO,

But according to the research, the mint can make a huge difference.

The studies proved that giving dinners a mint at the end of the meal increases tips by 3%.

If the mint given is double, the tips do not double; they quadruple to over 14% increase, which is crazy.

But here’s the craziest part of this experiment,

If they provide one mint, start to walk away from the table, pause, and turn around and say For you nice people, here’s an extra mint, the tip that goes through the roof at a 23% increase.

This shows that you can influence people not by what was given but by how it’s given.

So like we said earlier, the key to using reciprocity in Email Marketing is to be the first to give and to ensure that what you give is personalized and unexpected.

You first offer value and then ask for their email addresses in return.

As shown below, you’re most likely to see the law of reciprocity in everywhere Email Marketing strategy examples, from the biggest to the smallest websites.

how email marketinng works

In Email Marketing, your goal is to generate at least $1 per month per name on your email list.

For example, if you have five thousand people on your email list, 

You should be making at least $5,000 per month from just sending emails about products you promote.

Now you have an understanding of the Email Marketing process.

What Makes A Good Lead Magnet

To create an Email Marketing campaign, You need a good lead magnet or an ethical bribe.

If you’re offering a physical book or a free report, it should look like the book below.

what makes a good lead magnet

Here’s the feature of a good free report or ethical bride:

  • Helps them solve a problem/challenge,
  • Keep it short, simple, and specific,
  • It focuses on one big learning,
  • It has a high perceived value,
  • It provides value,
  • It aligns with your target market (you can’t give a yoga report to a tennis player),
  • Deliver immediate gratification,
  • Easily consumable.

Overview of Email Marketing process.

To be successful with affiliate marketing, you need to build a database of prospects and customers that you can email repeatedly.

You do this for two reasons:

  • To sell products,
  • And also to communicate with your customers anytime you want.

You can still ask for their phone numbers, but to start, you can just easily ask for their name and Email.

As an affiliate marketer, building your email list should be the top priority in your business.

This is because public trust in Facebook and other social media platforms has gone down,

And Email is now growing in popularity again, which is great for you as an affiliate marketer.

There are many ways to build your email list, but none are more effective than your website.

What is an Email Opt-in/ Capture Form?

As you can see from the image below, it is a form that captures prospective customers’ names and email addresses.

what is email opt-in form examples

You can offer anything ranging from a free ebook, free checklist, free reports, etc., in exchange for their email addresses.

You can add your opt-in strategically to different places in your content, 

This means you’re hitting your readers with an opt-in form while providing value to them.

This causes the reader to trust you because you’re trying to provide extra value to them for free.

Best Email Marketing Tools For Affiliate Marketing

Capturing your reader’s email addresses is essential to growing your business, but there’s more to it than just capturing their emails.

You need to have certain things in place to enable you to capture them and build trust with them.

To do that, we’re using four basic processes of Email Marketing:

1. AutoResponder system

This is a piece of paid software you can get for free for about 30 days.

Although there is free software like MailChimp, you can do more paid software.

We recommend using the best Email Marketing software Getresponse for free for 30 days; by then, you should have set it up and probably made a sale.

2. Ethical Bribe

After the AutoResponder, we have the bribe. It is the free valuable content we give to our readers in exchange for their email addresses.

You can click here to learn how to create your ethical bride or get it created by someone else.

Quizzes are also great to use in exchange for your reader’s Email.

And what it means is you ask them a few relevant questions, and before they can see the answers, they have to put in their email address.

It’s super good for converting your website visitors into buyers of your products.

3. Squeeze Page

The squeeze page is where you grab the reader’s name and Email.

To have a high-converting squeeze page, you must include some content on the benefits they will get from giving you their Email.

After the customer has filled out the opt-in form, they’re taken to a bridge page,

The bridge page is like a thank you page, but we also use it to reframe our prospects mind before sending them to our affiliate products.

4. Email Sequence

Finally, we have the email sequence. This is the seven-day Email we send from day 0 to the recent opt-in.

Any new person who signs up for your email list immediately starts receiving these emails.

In these emails, you’re going to talk about products you’re promoting, share stories and build up their trust, and then you can ask them to buy the product.


You have to understand that this is salesmanship in text.

Hopefully, this article has given you a good what is Email Marketing simple explanation.

We know a lot of information here, like tools and strategies.

But you can use email marketing to grow your affiliate marketing business by taking things one step at a time. 

Get started today!!!

Ciaran Doyle

I’m Ciaran, and when I’m not wandering around South-east Asia, you will find me stuck behind my laptop doing online business stuff. Love the freedom this world of digital business affords us. Come on in…

How To Rank The Perfectly Optimized Blog Post

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